Athletics News

Memphis Signs Exclusive Domestic Licensing Agreement with LRG

March 24, 2014

The Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, is pleased to announce that the University of Memphis has signed an exclusive agreement allowing LRG to represent the university and its domestic licensing program.

The University of Memphis has a total enrollment of more than 21,000 and is recognized as one of Tennessee's three comprehensive doctoral-extensive institutions of higher learning. Athletically, the Tigers compete at the NCAA Division I level as one of the charter members of the American Athletic Conference.

LRG has been hired to help maximize exposure opportunities for Memphis product as well as assist in the day-to-day management of the university's trademark licensing program. LRG will manage this program regionally from its Winston-Salem, N.C., location.

"We are thrilled to partner with the University of Memphis," said Lewis Hardy, president and CEO of LRG. "The Memphis brand is incredibly vibrant and resonates with a large and diverse fan base. We believe that we can help increase the impact of the Tigers' brand in the greater Memphis retail market as well as widen its presence in the state of Tennessee, the American Athletic Conference region and beyond."

"We are excited to begin this new partnership with LRG," said Tom Bowen, Director of Athletics for the University of Memphis. "LRG has a proven track-record of success and with their guidance and expertise I have no doubt that we will grow our brand and increase revenues in short order."

The Licensing Resource Group was founded in May of 1991, and currently represents more than 200 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Holland, Mich.; Winston-Salem, N.C.; Iowa City, Iowa; Bristol, R.I., and a recently-opened location in suburban Dallas, Texas.

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