CBSSports.com College Network Extends Strategic Partnership With Conference USA
Sept. 8, 2011
NEW YORK, NY, and IRVING, TX - CBSSports.com College Network, the leader in the management, distribution and monetization of official collegiate athletic websites, announced a five-year extension of their digital partnership with Conference USA. As part of the extension, CBSSports.com College Network will facilitate the Conference USA Digital Network, a 100 percent digital network which will aggregate content from C-USA's official site and all 12 member school sites onto one platform.
Powered by the CBSSports.com College Network, the newly created Conference USA Digital Network will provide fans with access to live and on-demand audio and video of select C-USA athletic events each year, including football, men's and women's basketball, baseball and numerous Olympic sports contests. The Conference USA Digital Network is a true conference-wide digital network with CBSSports.com and will serve as the model for future interactive partnerships with other major college conferences.
"Being partners with Conference USA and each of their 12 member schools gives us the ability to tap into a tremendous amount of synergy across the conference and create ground breaking new platforms," said Patty Hirsch, Senior Vice President and General Manager, CBSSports.com College Network. "The Conference USA Digital Network will provide students, fans, and alumni of C-USA athletics a great way to follow all their favorite action while at the same time offering sponsors an engaging vehicle to reach this highly targeted audience."
"We have really been looking forward to launching our Digital Network," Conference USA Commissioner Britton Banowsky said. "Over the past few years, we have focused on capturing all of the quality content related to our athletics programs. Through this partnership, we are now in a position to make it available to all fans on a great digital platform. It positions us very well for the future."
The Conference USA Digital Network will allow all 12 C-USA institutions to offer a subscription package on their official athletic site featuring live and on-demand video from school specific athletic contests and events. An additional subscription package aggregating all C-USA video content will be promoted and sold across all 12 C-USA school sites in the CBSSports.com College Network. All video content and subscription packages will be promoted on the newly redesigned official site of Conference USA (conferenceusa.com), and the official athletic sites of Conference USA member schools.
Conference USA Member Sites
East Carolina (ecupirates.com)
About Conference USA
Conference USA (C-USA) is a NCAA Division I-A Conference based in Irving, Texas. Its membership consists of 12 schools - East Carolina University, University of Houston, Marshall University, University of Memphis, Rice University, Southern Methodist University (SMU), University of Southern Mississippi, Tulane University, University of Tulsa, University of Alabama at Birmingham (UAB), University of Central Florida (UCF) and University of Texas at El Paso (UTEP). This realignment was formed on July 1, 2005, and the Conference was first established in 1995. C-USA offers 20 sports total, nine sports for men (baseball, basketball, cross country, football, golf, soccer, tennis and indoor and outdoor track and field) and 11 for women (basketball, cross country, golf, soccer, rowing, softball, swimming and diving, tennis, indoor and outdoor track and field and volleyball).
About CBSSports.com College Network
CBSSports.com College Network is the leader in the production, management and monetization of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 160 official athletic sites.
CBSSports.com College Network is a division of CBS Interactive, the premier online content network for information and entertainment. Its brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET, CBS.com, CBSSports.com, CBSNews.com, GameSpot, TV.com, BNET and many more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 Web property and the largest premium content network online.
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