Bill Lansden returned to the U of M in June 2004, and assumed the role of Associate Athletic Director for Development. In that role, he has helped Memphis set new records for fundraising, starting with a 4.7 million dollar total in 2005, five million in 2006, 5.6 million in 2007 and six million dollars in 2008. The annual donations to the Tiger Scholarship Fund have increased 50 percent under Lansden's guidance and Memphis has also completed a $12.9 million capital campaign, Today's and Tomorrow's Tigers, in 2008. The campaign is providing new facilities for baseball, basketball, golf and a new Hall of Fame.
Lansden spent 2002-2004 two years in a similar capacity at Middle Tennessee. While at MTSU, he engineered a 40 percent increase in the Blue Raider Athletic Association membership to 1,750 in June of 2003. The association was expected to top the 2,000 mark in 2004 when Lansden joined the staff at Memphis.
Prior to his move to Murfreesboro, Lansden spent three years as the director of marketing and sales for the FedEx St. Jude Golf Classic. He coordinated all corporate hospitality for the weeklong PGA Tour event, administered marketing and promotional campaigns for the tournament, sold corporate sponsorships, and directed a dozen volunteer committees for the classic.
A member of the Germantown Chamber of Commerce, Lansden spent six-plus years in the athletic department at the University of Memphis, beginning his tenure as an intern in August of 1993. During his years at U of M, he was responsible for marketing and promoting, and providing game management for almost all Tiger Sports ranging from women's soccer and volleyball to football and men's basketball.
He spent three years as an Athletic Marketing Coordinator, and in that capacity, sold corporate sponsorships; administered community outreach programs; and managed graduate assistants, interns and volunteer workers. He took over as the Athletic Marketing Director in 1997, serving in that capacity for seven months before becoming the Annual Giving Director in the Tiger Clubs office. There, he oversaw the annual membership drive, contacted new members, and assisted in fundraising efforts totaling over $2 million.
Lansden earned his bachelor's degree in business administration from Rhodes College in 1986, playing football all four years in college and serving as team captain his senior season. He received his master's degree in sport administration from Georgia State University in Atlanta in 1993.
Lansden and his wife, Blair, live in Germantown and have a set of twin daughters, Delaney and Madeline.