Nov. 21, 2007
Complete Map in PDF Format 
Tiger Football Gameday Sponsor Firehouse Subs will make its debut in First Tennessee Tiger Town as the event opens its gates for the last time this season before the Tigers take on SMU on Saturday afternoon. The gates to First Tennessee Tiger Town open at 11 a.m. and will remain open until kickoff at 1:00 p.m.
Mercury Boulevard will provide the on-stage entertainment. The four-piece band mixes pop, rock, funk, and the blues, and is quickly becoming as popular as barbeque in their hometown Memphis. The Mercury Boulevard live show is comprised of catchy originals and crowd favorite cover songs.
Fans are encouraged to boost their spirit by picking up free, Tiger blue pom-pons and by registering to win a stadium blanket, courtesy of First Tennessee.
Additional sponsors that will be on-hand with give-aways and interactive booths include Chuck Hutton Auto Group, Memphis Music, Champion Awards, Ashley Furniture, Cellular South, the US Army, and the Tennessee Army National Guard.
Don't forget to check out all of the excitement:
Register to win a blanket from First Tennessee
Be Chuck Hutton's "Honorary Captain of the Game"
Win a $300 Gift Certificate to The Ashley Furniture Homestore
Participate and Win in Champion Awards' Putt-Putt Golf
Take the Tennessee Army National Guard's "Push-up Challenge"
Live Music provided by Memphis' Mercury Boulevard
Cellular South's iPOD Give-Away
ROCK 103 Music
Live pre-game Radio Broadcast featuring Forrest Goodman and Matt Dillon
First Tennessee Tiger Town is located just east of the Highland Hundred Lot, south of Liberty Bowl Memorial Stadium. Concessions are available. Admission is free, and everyone is invited to attend.
Be proud. Wear blue. Go Tigers!